How consumer behaviour is shifting

Market literacy for coaches. Cite published research carefully; never invent stats. Sell coaching, not medicines.

Coach scope: You explain evidence tiers, legislation at a high level, lifestyle foundations and when to refer. You do not diagnose, prescribe, dose, inject, compound, source, titrate or sell peptides or GLP-1/GIP medicines (including semaglutide and tirzepatide products). Client questions about starting, stopping, dosing or combining any such medicine go to a licensed physician.

Learning outcomes

Cite consumer/transaction research carefully with sources.
Reject unsourced percentages in marketing.
Use demand shifts to justify protein + strength coaching offers — not drug sales.

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